The event planning industry is one of the most flourishing industries. It has a profit margin as high as 40%. Hence, making it the most thriving industry in the world. In today’s technology-driven world, people search for event planners online. Therefore, it is essential for business owners to create a website with a good rank. This means that whenever people search for event planning businesses, your website should come at the top of the search results page. Doing such a thing is essential as you will be able to get more and more customers, try out the WordPress today with or without wp support.
Below are the tips you should follow to enhance your WordPress event planning business website.
- THEMES DESIGNED FOR YOUR BUSINESS
Almost everyone wants their website to be tailor-made according to their needs. You will be glad to know that WordPress already has a huge number of themes especially curated for event management businesses. These themes have been tailored to event planners in mind. These themes come with a wide array of tools. These tools include registration forms and web forms, so that, the customers can contact the event planners. With these tools, the customers can provide necessary information about their event to the event planners. This is beneficial for event planners as well. The event planners can be well prepared and can contact them with better proposals.
Moreover, these themes already have various tabs such as a gallery, the location of previous events, types of events and much more. These themes also provide you with the ability to integrate all these useful tabs. Royal Event, Love Story, Wedding Day, Happy Events and VegaDays are some of the popular event planner WordPress themes.
- CUSTOMIZE THEMES ACCORDING TO YOUR NEEDS
Do you think that your event planning business is a bit different? Do you believe that one-fits-all themes can’t make your business website?
If your answer to above questions is yes, then don’t worry. You can create a customised theme according to your needs and requirements. You can hire expert WordPress developers who can create a custom theme, especially for your event management website. These WordPress developers can generate code to create a customised theme for you. Moreover, there are many plugins which can be used to have more flexibility in features and designs.
- PLUGINS FOR BETTER FUNCTIONALITY
There is a wide range of Plugins available to increase the functionality of your event planning website. These plugins can be used to customise options and improve the functionality of your website. This, in turn, is profitable for your business. You use plugins which check the SEO of your site, create event calendars, create ticketing programs, and much more. You can even create and send automated emails to customers who purchase or engage with functions on your site. This is good for your company’s marketing. You can also combine the functionalities of plugins to get a better website for your company. Most of the plugins available in the market are usually good fit in the budget. There are some free plugins also available. However, it is advised not to use such free plugins as they may lead to conflicts. These conflicts can slow down or even break your site.
- MOBLIE ACTIVATION IS ESSENTIAL
Nowadays, mobile phones have become an integral part of everyone’s life. In today’s times, people prefer to access the internet on their mobile phones. Thus, it becomes essential for every event planning business website to be mobile responsive. You need to make your website User-friendly as well. You should also optimise your site so that it’s mobile ranking is good. The best part is that all the themes available for event planning websites are designed to work on all platforms. A mobile-friendly website can prove to be beneficial for your business.
- SEO FRIENDLY CONTENT
You should create SEO friendly content to be updated on your website. This should be done so that your website comes on the top of the search results. This improved ranking can prove to be beneficial for your website. You can use various SEO related plugins such as Yoast SEO so that, you can see whether your SEO is on track or not. Improving your rank can take months. But this investment in improving the rank is worth it if you want your business to thrive. If you need SEO help, you can consult relevant SEO experts.
- CHOOSE A GOOD HOSTING AND SECURITY
Choosing a good hosting provider is essential for an event planner’s website. You don’t want to lose your customers because of your slow website. Event planning websites usually have the risk of slow loading speed because these sites have photos and videos of their previous events. Moreover, these sites have many integrated plugins. Thus, the sites become slow. A good hosting provider will ensure that your site is fast and efficient.
Moreover, having added security to your site can help in securing the information of your customers. You can use plugins for the security or add encryption on the back end. Security is vital for your site.
I hope these tips will help you to enhance your WordPress event planning business website. Moreover, if you follow these tips, they can make life simpler for event planning companies. If you are facing any issues related to WordPress, you can consult our wp expert help team today!